A1:Week 6 – Project pitch for Media Arts project.

A project I have considered is an interactive performance projection type thing (sounds confusing but bear with me as I attempt to explain).

The plan is to record a series of callisthenic movements (eg. Push ups, pull ups etc.) and create a short sequence/montage which is then projected onto a wall. In conjunction with the projection, myself or others may interact by copying the movements on the projection screen.

The purpose of this is to show the iterative process of exercising (how we do the same movements over and over again) in order to stay healthy whether it be a regular lifestyle or athletic lifestyle. I’m also challenging the way the audience would react with a digital medium, attempting to copy the screen in unison, in some way becoming one with the work.

This project is still heavily in development.

A1:Week 5 – Research your project –Relevant background to your proposed project.

  • My project would mainly surround the idea of a ‘montage’ whether it be high-impact sequence shots (such as a training montages, eg. ‘Rocky I’, 1976) or a slow storytelling, jumping through time as a form of progression in ones day in the life or equivalent.
  • It could possibly test out editing techniques and processes from early film history (such as silent films) and adapt it to modern videography (for example, a silent film technique used with modern day hardware and software)

A1:Week 4 – Opportunities in the Field?

In relation to my field, there are certain questions to be asked in terms of job opportunities or networking:

  • What kind of progression/steps are to get to where you want?

You must always start off with a general set of basic skills. Videography as an art that you continually grow and learn new experiences in. You develop your own sense of ability and then that ability is built up by criticisms given by others, most of the time starting from friends/family, then eventually co-workers or professionals. This field is something that does not come quickly, time and patience is key to developing.

  • Are there some kind of apprenticeship or internship you could find?

There are internships advertised on job listing sites that can help to enter the workforce, but many film and video type jobs recruit the help from people they know, most jobs in this field of art starts off only assisting with things such as equipment, once you build the trust of an employer, they might eventually ask for your help on bigger, more substantial parts of a project. This leads to more certain job roles as a content creator.

  • Identify potential mentors of your field to gain knowledge from.

The online community has a vast amount of people whether it be professionals, amateurs, or inspirers. Using the case of YouTube again, bigger members often give out support and tips to those starting out or needing help as a whole group. Because they have such a large following, they cannot individually speak to one person at a time. There are however, smaller members that have experience in both social media and content creation, and are able to provide support.

Most of the time you are able to easily gain knowledge about this field, but it is general in nature and therefore the individual must understand how to use the info to benefit themselves.

  • How would you network to give present yourself with opportunities

Networking for editing or filming of any kind can simply start with making your own content, this sets up a base portfolio on which you can build upon with more projects that are done (more on portfolios later).

Social media is a large space to find some sort of networking. Posting to sites such as Instagram, Facebook, Twitter, Tumblr etc. can help with your online identity, you never know who will see it, and eventually (with luck and time) other people or companies (depending how big you become) could ask for your input or help on projects (as a collaboration). These types of networking can only benefit you.

  • Do you require a portfolio of any kind?

To find opportunities in the workforce in this type of field is almost required to have a portfolio. It showcases all the previous works I have done, whether it be projects done personally on my own, or projects for school, university or other jobs. A portfolio full of past video projects will seem saturated if they are all similar, so the best thing would be to show highlights from specific projects, including any strong specific skill sets (such as editing) that is displayed in some of the projects.

A1:Week 3 – My Hero – a practitioner in my Field

My hero/s are generally lesser known physically worldwide, instead, they are very much well-known in their respective areas within the YouTube online community, some going by with their real name, others by an alias to preserve their identity.

YouTube has become this global ‘hub’ where everyone can connect by viewing a wide range of content. The difference between this online phenomena and physical forms of video entertainment (such as cinema, television, stage performances etc.) is that, viewer feedback is much more instantaneous and apparent.

Youtube
YouTube, launched 14 February 2005

My hero’s name is Felix Kjellberg (also goes by the alias on YouTube, PewDiePie)

Felix Kjellberg
Felix Kjellberg, otherwise known as ‘PewDiePie’

Felix is the most subscribed (a ‘subscription’ is the form of presenting how popular or successful a content creator on YouTube is) Youtuber. As of April 2017, Felix has amassed a total of 54.5 million subscribers on Youtube and has been known as the most influential person on this site for a very long time.

Felix started to form himself through content creation on YouTube as a hobby back in April 29 2010. Although that time was still quite contemporary to modern videography, the genre of watching a random person do something in short bursts of time, was not developed at all.

Felix and his YouTube channel became influential by the way he presented himself to the online community. His level of work ethic to continually develop and grow himself as a brand/icon showed in the two most important aspects of being on YouTube:

  • consistency of content creation
  • quality of content creation

YouTube brought a new idea on how we view videos, shorts between 5 to 10 minutes (generally) allowed viewers to get a dose of entertainment usually encompassing a mixture of genres such as comedy, gaming, information, tips/tutorials, personality, and montage.

Felix brought all of these genres (more prominent than others) and adapted them into his own content without changing how he acts or is perceived.

Felix creates videos, therefore he mainly works with video cameras, and computer software. For a very long time he has been primarily the only one to create and edit his own videos, but as time went past and his business in the online world grew, he relied on recruiting other people to help him with outputting videos (as it is time consuming and he has other business matters to attend).

Felix used his success from YouTube to branch out into other film media such as a television series, web-series, and even a game and design company. He has been a role model for many other successful YouTuber’s currently and is a main reason why many smaller people try to develop on YouTube. They see how much fun Felix has and the return of positive feedback from his audience and aspire to gain success like him.

A1:Week 2 – Research of my Field (Brief overview of the history and theory)

The history of film began in the 1890s when the first motion picture cameras were invented and film production companies started to be established. It all started with black and white silent films, each shot individually captured (so no camera movement at all) and no synced sound. Eventually the first feature length film with synced sound-on-disc was released in 1927, ‘The Jazz Singer’ directed by Alan Crosland and Gordon Hollingshead.

The evolution of film further grew, from capturing images onto a film, to digital format such as ‘Star Wars: Episode II’ (2000, by George Lucas) the first film to be captured entirely on digital image sensors.

Today technology has become so advanced that the film process can be done much quicker and at a higher quality so that more time can be invested in the development of the story and character/s.

Editing however has been very similar over the many years of film, just the style and genre of editing has changed to more modern standards. Creating a ‘montage’ can be one of the hardest forms of editing as the best parts of a film or captured moment must be sequenced together in a correct form to convey a meaning.

One of the greatest and well-known montage edits in film is the training montage in ‘Rocky’ (1976). This scene clearly shows a progression of Rocky’s strength through a series of short eventful clips, tied together with energetic music.

rocky training
‘Rocky I’ by John G. Avildsen (1976)

This adaptation of montage in a contemporary setting emerged with video games. Gamers who show off their skill and/or progression in certain video games would pick out best moments and develop a short 3-7 minute video showcasing these moments (again) tied together with high-impact music. This genre of ‘gaming montages’ became an entertainment standard in the world of online video sharing and many visual effect artists/editors have used this genre to develop their skills in which they can transfer to other forms of video (such as film or TV editing).

However, with the rising popularity of YouTube being viewed as an entertainment source. Many ‘YouTubers’ whose main content is personality based, use a different form of montage in their content creation. They still follow however, the basic premise of choosing the best parts of their life and tying it together with music (this time the music is what best fits the mood that is trying to be conveyed) This form of montage has become extremely popular over the past few years, with the most influential person being a man named Casey Neistat, who has perfected this editing form to both display his day to day life, and entertain the viewer with creative and interesting shots.

A1:Week 1 – Defining my Practice and Field

My artistic field generally revolves around Film and video, animation, editing, specifically in the ‘montage’ genre.

This field primarily relies on capturing moments onto hardware and combining them into a sequence to create a story.

This form of media interests me as it is a worldwide form of entertainment and enjoyment. Everyone likes to watch some form of video (television, cinema, etc.) and so, in turn, there must be artists who are willing to fulfil the needs of the people who want enjoy this.

When videos are created it is not only the final output which gives a sense of achievement, it is the entire process, and knowing that what you have done is unique to your own personality, so you enjoy the creation process at the same time, and that is what really interests me in creating video content.

Video editors and film makers are content creators. It is up to the editor or director to be able to materialise (digitally) their idea in the way they want. It is almost impossible to describe your idea to others and expect them to replicate it identically. In saying this, editors and directors must have the knowledge to communicate his/her ideas clearly and simply with others to allow the creation process to develop as smoothly as possible and with minimal complications. This skill is the most important when it comes to working in a team environment.

There are however important individual skills that are necessary to ensure the idea/content is created at its highest quality.

  • One must have the knowledge to use the hardware and software to actually create the content.

This goes without saying that you must know how to handle a recording device (whether it be audio or visual) and also know the processes of a computer software to be able to manipulate any files present.

  • One must be able to develop/brainstorm a solid idea with confidence that it will resonate with the targeted audience.

Like a good novelist or story teller, without an interesting storyline or meaning, content can be seen as redundant. Many well-known fictional and non-fictional works (whether it be writing or film or interactive) have well-developed storylines and/or characters. This allows the content to be perceived by the audience as entertaining or “worth watching/reading/playing” etc.

  • One must be able to accept criticisms and feedback without irritation.

Content creators do not create one piece work and then that is. They continuously create new and different works (whether the works are a little bit different or a lot different). Without feedback, you do not know if your work is good, bad, or indifferent. There is not a single person that has created the perfect film, or the perfect novel, or the perfect video game. It takes a great artist to accept what is bad about their work and strive to improve it for the next one.

MEDA202: Prototype Reflection

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  • What are the outcomes of your prototype?

My prototype is a perspective based sculpture picturing a horse. My inspiration of creating this type of artwork came from some of the works we looked at in Week 3 (Devices of Wonder). One particular device (the Praxinoscope) was intriguing, and the way it challenged our perception of animated drawings was the basis of my idea, but instead of it being an animation, I am challenging the way the audience view sculpture, from the regular viewpoint of looking and knowing what it is straight away, to, looking at a sculpture and having to move around and find the right point of view to find out what it is.

  • What worked well?

My intention of my idea was that when the students first saw the sculpture they would seem confused as to what they were looking at. After being guided on how to look at it (the first form of viewing by shining a light and revealing a shadow of the horse) the reaction I was expecting was one of wonder (sounds of “oos” and “ahhs”), and fortunately I received that reaction. The second form of viewing (with the lights on and able to actually see the model) reinforced their attitude towards how this shadow was created, being able to actually see the outline of the sculpture.

  • What are the short-falls?

Designing the individual perspective pieces was challenging, the material I used was aluminium foil/wrap as I thought it would be the easiest material to shape/mould other than using a clay (which I am not too particularly fond of working with). I found out at the end it will be necessary to vary the sizes of each piece to allow the perspective to work effectively, but at the time I did not think it would make that much of a difference (but I was very wrong to think that haha). Some of the negatives about this sculpture is that it is a little basic, it would seem more interesting with some sort of variation of colour or some lights etc. so that will be something I will need to consider when working on my final project.

  • What needs to be done?

For the final project, I would like to follow this theme of a perspective sculpture, although I would like to make it bigger as it gives me a bit more room for detail (designing the small version was tough with forming the details of each piece), I am not sure how much bigger, but I will research more on other sculptures that work with perspective.

In terms of making it less boring, I have thought about maybe including some sort of dynamic lighting onto the sculpture. It could be in the form of a pressure plate and switch connection to involve the audience even more (as an improvement of the flashlight idea). The audience member could step on the pressure plate turning on a set of lights towards the sculpture and allowing that audience member to see the result.

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A quick summary of my prototype:

Pros:

  • Achieved positive reaction from the audience (students).
  • Challenged the way regular sculptures are viewed.
  • Can involve the audience by using a flashlight to choose the way they want to project the shadow on the wall.

Cons (need to improve on):

  • Basic design (needs my dynamics)
  • Size (needs to be larger to allow more detail)

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This video shows an example of different optical illusions (primarily perspective based) from the TV advertisement by Honda:

Some examples of perspective artworks::
undefined(Nelson Mandela Steel Sculpture)

 

 

 

 

 

(Giraffe/Elephant steel sculpture)